[unlurks from the depths]
I saw a screening of this today, at my former institute. It was organized by the group that organizes all the talks/events for grad students and postdocs. They have a small budget, and paid for the whole thing, but even if they had made attendees pay out of their own pocket, it would have been less than $5 per person. (There were probably about 50-60 people there, at lunch time). And $5 per person to see a movie is cheap. $200 for screening rights is really cheap, too. For any other film, it's more. (Yes, you can rent "any other film" for a few dollars and screen it to a large group, but that's not legal.)
The rental they offer for the $200 is really meant for a public screening, because they give you a few paragraphs to read out loud to the audience before it starts. It says something about how the film can show the non-scientist friends and families of researchers why they are so passionate about their work, and literally refers to "public screenings such as this one".
So if you open this up to a larger group (students and their friends, after work hours, for example - or collaborate with another department), let people register to keep track of the numbers, and charge a tiny fee to cover the cost, you can easily get 100 people to go for $2 each. Or do a poll beforehand to ask who wants to watch it, and if they would be willing to contribute to the screening fee, and go from there.
There's probably enough interest in it. The 3 students in the film are entirely different, but I'm sure everyone recognizes themselves in one or more of the characters. The people who attended the screening I went to laughed and cringed through the whole thing. It's good to see other people's research doesn't always go well, and see their supervisor tell them it's normal. It's equally good to see it work out wonderfully for other people, and maybe get a spark of hope from it.
I was personally afraid that seeing the film would make me regret leaving the bench, but I didn't! It just confirmed that it's not for me. It's not biased towards "research is so great and we should all aspire to run our own lab!", there's really something for everyone, and I absolutely loved that the students all went in an entirely different direction, but still within science.
And if I had the chance and time, I'd probably consider organizing a screening of this myself, for others who haven't seen it yet.