Grrrr. Why do the media rarely drill down into scientific disciplines when describing work to the public? Check the BBC news pages and you'll notice that they nearly always start their science news stories with the word 'scientists' appearing as the subject (e.g. Scientists have discovered that...'. Contrast this with their approach to entertainers, who will usually be named as the subject, and their discipline will be added as a subject complement (e.g. The actor Russell Crowe told reporters that...). This difference may appear subtle, but serves to reinforce the gulf that exists between media attitudes towards entertainers and scientists.
Im not just a scientist. I'm an epidemiologist and an individual. I demand recognition on behalf of all scientific disciplines. Rise and be counted!
